Erin Wasson x Ash's new Muse

Freedom, wit and defiance: these are the key concepts conveyed by the Ash Spring Summer 2013 ad campaign. 

The Italian-French footwear label has chosen model Erin Wasson as the face of the campaign: "Confident and undoubtedly attractive, Erin perfectly embodies the philosophy behind Ash” explained Leonello Calvani, administrator of the brand. The ad campaign is set in a Californian ranchand was shot in Malibu by Fred Meylan who has mixed the perfect combination of glamour and sensuality. 

The full ad campaign will hit the glossies in March, but until then, we've got a behind-the-scenes look at the outdoorsy imagery. Marvel at Erin as she goofs off and see the brand new footwear in action. The whimsical scenes are the perfect respite for a drab city day — and now, if you'll excuse us, we're off to buy a cowboy hat.